Jharkhand Influencer Engagement Scheme 2025 Apply Online Process, Eligibility

The Jharkhand Tourism Department launched the Jharkhand Influencer Engagement scheme on 27th September. This scheme is launched on World Tourism Day with the official name Influencer engagement program 2025, or we call it Johar influencers. In this scheme, influencers who work are popular on Instagram, Facebook, YouTube, Twitter, etc., can apply for this scheme. Under this scheme, you have to promote Jharkhand tourism, and the government will give you an incentive.

With this program, the government take the help of influencers to promote their state’s rich culture, tribal traditions, natural beauty and other tourist destinations on a global scale. In this program government becomes a partner with social media influencers and content creators to boost their tourism and increase revenue from tourism, like other states. This scheme also helps to create job opportunities, increase the income of the local tribal communities and promote local artists and youth who live in rural areas.

Jharkhand Influencer Engagement Scheme

This program starts on World Tourism Day in 2025 with the team name of tourism and sustainable transformation. To implement the scheme government makes a budget of Rs 2.55 Crore. With this budget government tries to engage influencers from all over India on different platforms like Instagram, YouTube, Facebook, etc. In the Jharkhand influencer Engagement scheme government targets 528 tourist destinations all over the Jharkhand state.

They differentiate tourist destinations, national parks, religious places and temples in different categories. The scheme also encourages influencers to show the beauty of tribal festivals like Sarhul, Karma, and Sohrai, celebrated in Jharkhand. Influences also have to promote local food, local handicrafts, forest, and adventure activities tourism.

Scheme name	Jharkhand Influencer Engagement Scheme (Johar Influencers)
Scheme launch	27th of September
Department	Jharkhand Tourism Department
Primary objective	promote Jharkhand tourism, tribal Heritage and Culture
Application process	Online Through email
Target destinations	528 tourist destinations
Total budget	Rs 2.55 crore

Objective of Scheme

• The primary objective of the scheme is to promote Jharkhand tourism on a global level through social media and digital content creation.
• When influencers make content on Jharkhand tourism, culture, festivals and food, then it will increase the tourism footfall in the state.
• Influencers also get financial and professional support from the government.
• Younger influencers also participate in the scheme, our active on YouTube, Facebook, X.com (Twitter), Instagram, etc.

Eligibility For Johar Influences

• An influencer should be well-known and active on social media content Creations.
• Influencers who make content on travel, hospitality, tourism, food, local culture and its related themes.
• An influencer having a good presence on major platforms like Instagram, x.com, Facebook and YouTube.
• Priority will be given to travel bloggers, daily bloggers, short videos and real creators who have a good knowledge to produce high-quality content on Jharkhand tourism.
• There is no limit on subscribers or followers to become a part of this program. Influences are divided into four categories like Nano, Micro, Macro and Mega.
• In this program, Indian and international influences can participate.

Related: Maiya Balwan Yojana Jharkhand

Influencers Benefits Category Wise

Influencer Categories	Followers Range	Maximum Amount Paid	Additional Benefits
Nano	Up to 10k followers	Rs 3 to 5 lakh	Get recognition on the official channel and provide a certificate
Micro	10K to 1 lakh followers	Rs 5 to 7 lakh	Get opportunity to attend networking event, mutual promotion
Macro	1 Lakh to 10 lakh followers	Rs 7 to 8.5 Lakh	Get opportunity co-hosting, vIP invites
Mega	More than 10 lakh followers	Rs 8.5 to 10 Lakh	Opportunity of digital collaboration, getting priority access to events

Influencers Requirements

Nano	20 influencers
Micro	15 influences
Macro	10 influencers
Mega	Number is not clear

Jharkhand Influencer Engagement Program Apply Online

Application forms are open from the 27th of September 2025. There is no last date or deadline announced in their official notification. If you are an influencer and want to join the Jharkhand influencer engagement program, then follow you steps:

• Firstly, you have to submit a detailed proposal of your content, which is made on the Jharkhand theme. You can also show your previous work engagement Matrix and sample work.
• Read the official Draft notification before proceeding to apply.
• After making a proposal, you can send this proposal to the Jharkhand tourism department email ID: jharkhand.influencer.program@gmail.com. In this email, you have to include your profile link, content category and proposal.
• After submitting your proposal, your applications are reviewed based on your work.
• Influences will be notified through Email.
• Before submitting your proposal, we advise you to create content which is targeting Jharkhand tourism and tag # tourism through the hashtag.
• You can use hashtags like #JoharJharkhand, #jharkhandtourism ,#ExploreJharkhand, etc.

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